There isn't any research analysis going in here for the topic chosen. But one thing I shuld look at- how much we copy and how successful it's going to be? We all know this piece of idea is from the giant App(le) store. If we just look at the past always we were( and are) crazy about things from the west. Be it the cuisine or fashion or the language( which we call we're cool with those). I forgot- the movies ( counting the number of "inspired from" movies ...long list !!). May be it's true or may be not. It all depends on individual.
And about the app store : This idea is actually going to work in India.
Reason : Apps are going to be indigenous and more related to our context.
Above all, the mobile freedom we have in India- I salute. In this we are way too far from the jailed westerners with freaky plans to choose from. The technology we imported from the west is still western but I think it's almost forgotten. Nokia (Finnish giant) became an Indian company! People just love 1100 and others. And so the store idea. It'll be a flagship store of Airtel.Here it is : have a look at it
This post is dedicated to the geeks of India ( we do have a few :) ) .